About

At Asetena African Goods, we believe every piece has a story. Our name, Asetena, meaning “life” in Akan, reflects our mission — to bring the vibrancy, artistry, and heritage of Africa into everyday living.

We partner with skilled artisans across Africa who have mastered traditional weaving, carving, and crafting techniques passed down through generations. Each basket, textile, and décor piece is not just a product — it’s a work of art, made with care, cultural pride, and sustainable materials.

Our collections celebrate Africa’s bold colors, rich patterns, and timeless designs, while supporting fair trade and empowering artisan communities. By choosing Asetena, you are not only adding beauty to your home, but also preserving traditions and creating opportunities for talented makers.

Our Promise:

• Authenticity – Every product is handmade and rooted in African tradition.

• Sustainability – We use eco-friendly, natural materials and ethical practices.

• Impact – A portion of our proceeds supports artisan development and community growth.

From the heart of Africa to your home, we invite you to experience the life that Asetena brings.